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Revenue Website System: Complete, Core, or Start.

Use the tier ladder to choose surface area, depth, and handoff without changing the product family.

Fixed ladder

One system. Three levels.

Price is fixed by SKU. The buy path configures more of the selected SKU.

Price and fit.

TierCompleteCoreStart
Price and fit$25,000
Best when several pages need to work together as one buyer experience.		$15,000
Best when the highest-leverage pages need a focused rebuild.		$10,000
Best when one page or a compact path needs to become credible and direct.
Best useThe complete website system for a premium revenue path.The core website path buyers need to understand and act.A focused website upgrade for one clear buyer action.

Scope.

ScopeCompleteCoreStart
Included scope
  • Expanded page system
  • Primary product or service paths
  • Responsive build
  • Production handoff
  • Core page path
  • Key buyer sections
  • Responsive build
  • Focused handoff
  • Focused page or page path
  • Clear CTA structure
  • Responsive execution
  • Compact handoff

Buying path.

Buying pathCompleteCoreStart
ConfigureConfigure CompleteConfigure CoreConfigure Start
Speed optionsStandard, Priority +20%, Rush +35% with approvalStandard, Priority +20%, Rush +35% with approvalStandard, Priority +20%, Rush +35% with approval

Guardrails.

GuardrailCompleteCoreStart
Scope ruleFeature level changes scope, not quality.Feature level changes scope, not quality.Feature level changes scope, not quality.
Approved laneWebsite buildsWebsite buildsWebsite builds