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Revenue Brand System: Complete, Core, or Start.

Use the tier ladder to choose surface area, depth, and handoff without changing the product family.

Fixed ladder

One system. Three levels.

Price is fixed by SKU. The buy path configures more of the selected SKU.

Price and fit.

TierCompleteCoreStart
Price and fit$15,000
Best when the brand needs to carry sales pages, collateral, and premium buyer conversations at once.		$10,000
Best when the business needs a strong system around a narrower launch path.		$5,000
Best when the current identity needs a focused upgrade before larger assets are built.
Best useThe full identity system, built for every visible buyer touchpoint.The essential identity system for the highest-leverage surfaces.A clean brand starting point that gets the visible basics right.

Scope.

ScopeCompleteCoreStart
Included scope
  • Full identity system
  • Expanded visual surface set
  • Print and digital usage guidance
  • Team-ready brand handoff
  • Core identity direction
  • Primary logo and visual standards
  • Key buyer-facing surfaces
  • Focused handoff
  • Focused brand direction
  • Primary identity cleanup
  • Compact visual guide
  • Launch-ready handoff

Buying path.

Buying pathCompleteCoreStart
ConfigureConfigure CompleteConfigure CoreConfigure Start
Speed optionsStandard, Priority +20%, Rush +35% with approvalStandard, Priority +20%, Rush +35% with approvalStandard, Priority +20%, Rush +35% with approval

Guardrails.

GuardrailCompleteCoreStart
Scope ruleFeature level changes scope, not quality.Feature level changes scope, not quality.Feature level changes scope, not quality.
Approved laneBranding and logo designBranding and logo designBranding and logo design