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Revenue Collateral System: Complete, Core, or Start.

Use the tier ladder to choose surface area, depth, and handoff without changing the product family.

Fixed ladder

One system. Three levels.

Price is fixed by SKU. The buy path configures more of the selected SKU.

Price and fit.

TierCompleteCoreStart
Price and fit$15,000
Best when several sales surfaces need to become consistent fast.		$10,000
Best when the main conversation needs better assets without a full suite.		$5,000
Best when one core asset needs to be cleaned up and launched.
Best useA complete sales collateral suite for repeated buyer moments.The core sales materials your team needs most.One polished collateral path to support the next sale.

Scope.

ScopeCompleteCoreStart
Included scope
  • Expanded collateral suite
  • Multiple buyer or service surfaces
  • Print-ready and digital files
  • Usage handoff
  • Primary collateral set
  • Focused message hierarchy
  • Digital and print-ready output
  • Focused handoff
  • Single focused collateral asset
  • Clear buyer-ready copy structure
  • Digital-ready file set
  • Compact handoff

Buying path.

Buying pathCompleteCoreStart
ConfigureConfigure CompleteConfigure CoreConfigure Start
Speed optionsStandard, Priority +20%, Rush +35% with approvalStandard, Priority +20%, Rush +35% with approvalStandard, Priority +20%, Rush +35% with approval

Guardrails.

GuardrailCompleteCoreStart
Scope ruleFeature level changes scope, not quality.Feature level changes scope, not quality.Feature level changes scope, not quality.
Approved laneMarketing collateralMarketing collateralMarketing collateral